Project Initiation:

• Defined project objectives, goals, and success criteria.

• Assembled a cross-functional project team, including UX/UI designers, developers, and testers.

• Conducted a comprehensive review of the existing Challenger Mode website to identify pain points and opportunities for improvement.

  
  

User Research and Analysis:

• Gathered user feedback through surveys, interviews, and usability testing to understand user needs and preferences.

• Analyzed competitor websites and industry best practices to identify trends and benchmarks.

• Created user personas and user journey maps to guide the redesign process.

Information Architecture (IA) and Wireframing:

• Developed a clear IA structure for the website, defining the organization of content, features, and user flows.

• Created low-fidelity wireframes to outline the layout and placement of key elements on each webpage.

• Reviewed wireframes with stakeholders to gather feedback and iterated on the design.

Visual Design:

• Developed a visual design language, including color schemes, typography, and visual elements, aligned with the Challenger Mode brand.

• Created high-fidelity mockups and prototypes to visualize the final UI design.

• Ensured that the design maintained a cohesive and engaging look and feel across all pages.

Front-end Development:

• Implemented the UI design into responsive HTML/CSS templates.

• Ensured compatibility with various browsers and devices to provide a consistent user experience.

• Integrated any interactive elements or animations as needed.

Back-end Development and Database Integration:

• Developed the backend infrastructure with the help of native team to support the updated UI and user flows.

• Integrated user authentication, matchmaking algorithms, and data storage capabilities.

• Ensured data security and scalability for future growth.

Usability Testing:

• Conducted usability testing with real users to identify and address any usability issues or bottlenecks.

• Collected feedback and made iterative improvements to enhance the user experience.

Quality Assurance and Testing:

• Thoroughly tested the website for functionality, performance, and compatibility.

• Addressed any bugs, glitches, or inconsistencies identified during testing.

• Conducted cross-browser and cross-device testing to ensure a seamless experience.

Launch and Deployment:

• Prepared for the website's launch, including setting up hosting, domain configuration, and server deployment.

• Implemented any necessary SEO optimizations for improved discoverability.

• Monitored website performance and user feedback closely during the initial post-launch period.

Post-launch Evaluation and Optimization:

• Continuously monitored user analytics and feedback to identify areas for improvement.

• Implemented regular updates and optimizations to enhance the website's functionality and user experience. (Q3 End - 2019)